Oak Grove Center Branding

Oak Grove Center hadn’t updated their branding since the early 90s. At that point they were still called “Oak Grove Institute”. The name change came from their desire to distance themselves from the stigma of “institutions”, and their new branding needed to be cognizant of that. We worked together to create a brand identity more befitting of the work that they do and the children they serve. My approach included bolder and more prominent colors, new typefaces and photography style, and whimsical hand-drawn illustrations. I also created a set of hand drawn icons that serve as key imagery for the various programs at Oak Grove. New branding efforts included a refreshed logo, website makeover, new stationary and business cards as well as internal and external printed materials.